“Fast fashion”


In less than 5 years since its creation, Triwa has had its products featured on the Martha Stewart Show, was voted as one of Sweden’s top 10 most influential men’s fashion brands and is now available in over 30 countries. To complement this success, Reload designed the Triwa POS system to showcase their full line of watch and eyeglass assortment.

By liberating the product from today’s traditional POS display we ensured that the “moment of truth” appeals to the customer’s desire for spontaneity and surprise. In short, we made the product more visible and accessible. The Triwa POS system is an important part of the Triwa brand, enabling shoppers to interact with the Triwa watches and eyewear in a playful and creative manner.

“The moment of truth is the instance of contact or interaction between a customer and a firm (through a product, sales force, or visit) that gives the customer an opportunity to form or change an impression about the firm”

Triwa watch design

While other watch brands are built upon history, technology or exclusivity, Triwa watches are designed for an expressive and creative customer group. Reload is exploring a new watch design that will enable Triwa to continue to excite customers around the world with fashionable colors, details and materials.


The makings of a watch

Everyone has an opinion about watches, as they are unlike any other type of product. They are complex, small, and highly recognized personal devices that have been designed in every imaginable style, colours and material. Therefore, a watch design has to have the perfect blend of details, graphics, finishes and colours. A successful watch design takes only seconds to fall in love with and an eternity to appreciate.