“Design Legacy”

Ericsson RBS design legacy

Ericsson asked Reload to develop a document that would showcase the heritage of Ericsson Radio Base Systems (RBS 2000 and RBS 3000), as well as ensure that Ericsson industrial design is properly incorporated into the Ericsson PLCM tollgate process. By collecting and documenting 20 years of industrial design best practices within Ericsson Business Networks, we created guidelines that outline recommended usability, form, patterns, colour, graphics, materials, textures, and finishes. Ericsson industrial designers and engineers, as well as OEM suppliers, can use these guidelines during the development process to secure brand compliance in future RBS systems including RBS 6000.
“Ericsson strives to constantly redefine the telecommunications landscape with its innovative technology and design”
- Ulf Ewaldsson, Senior Vice President, Chief Technology Officer

Defining Ericsson product identity

Each Ericsson product is built on the convergence of Industrial Design elements and Fit For Purpose (FFP) requirements. Coherent Industrial Design elements allow new customers to immediately understand the product’s function, whereas FFP requirements ensure that the product is built to function throughout each stage of its lifecycle, from sourcing through end of life. It is this convergence of ID and FFP that defines the Ericsson product identity.


Industrial Design Guidelines for RBS 2000 and RBS 3000

The Industrial Design Guidelines define Ericsson product identity and outline how to maintain and strengthen this identity throughout the Ericsson product portfolio. The goal of the guidelines is to ensure that design best practices are adhered to throughout the development process while fulfilling customer and end-user requirements. Consistent application of the guidelines will ensure that Ericsson products will continue to be recognized for their quality and innovativeness now and in the future.