Reload & Brighter in SVD

Our successful collaboration with Brighter AB is featured in MediaPlanet Industrial Design edition “Innovation & entrepreneurship” together with daily newspaper, Svenska Dagbladet (SVD). The article illustrates the importance of having user centric designers involved in the product development process. Brighther CEO, Truls Sjöstedt sums up the collaboration saying “The designer dared to ask the questions that had not been raised before, giving us an outside perspective, necessary for the work to proceed forward in the right direction”. Want to know more?