Welcome to Reload!

We at Reload have spent the past 25 years strengthening our clients’ brands by unleashing the hidden opportunities within their products.
In doing so we have created long lasting collaborations with companies in local and international markets, helping them maintain and improve customer global awareness.
We believe integrating product strategies with design solutions will improve your business offerings by creating a competitive edge and a coherent product portfolio. To better understand how we can help your business, review our case studies from our diverse client portfolio.

Selected works


STILLE imagiQ2

STILLE was founded in 1841 and is one of the oldest medical device companies in the world today. The new STILLE imagiQ2 patient positioning system, designed by Reload, is the market’s first low dose tables developed for image-guided endovascular procedures. …


LightLab anti-roll light bulb

The opportunity to develop a new light bulb technology occurs once in a lifetime. When LightLab, a Swedish light technology developer, was ready to commercialize 16 years of its field emission research, into commercially viable lighting products, they turned to …


DeLaval Flow Design

A brand is a promise. Any product labeled DeLaval promises customers that they will gain better control over their milk production. To clearly communicate this promise, Reload has developed and implemented the DeLaval Flow product design language over the past …


SWE-DISH CCT 120 Drive-Away

The Drive-Away 120 is the world’s fastest vehicle-based satellite uplink, designed for TV broadcasting and production companies that need to be first on the spot to broadcast live from the field. From the start of the project, we addressed mechanical …