Welcome to Reload!

We at Reload have spent the past 25 years strengthening our clients’ brands by unleashing the hidden opportunities within their products.
In doing so we have created long lasting collaborations with companies in local and international markets, helping them maintain and improve customer global awareness.
We believe integrating product strategies with design solutions will improve your business offerings by creating a competitive edge and a coherent product portfolio. To better understand how we can help your business, review our case studies from our diverse client portfolio.

Selected works


ABB IRB 6700

The next generation ABB industrial robot, designed in collaboration with Reload Design, was launched at IREX 2013 in Tokyo, Japan. The IRB 6700 series is available for spot welding, material handling and machine tending with a payload range from 150 …


STILLE imagiQ2

STILLE was founded in 1841 and is one of the oldest medical device companies in the world today. The new STILLE imagiQ2 patient positioning system, designed by Reload, is the market’s first low dose tables developed for image-guided endovascular procedures. …


DeLaval interaction design

DeLaval milking systems are being used every day by over 1 million farmers in more than 100 markets. Reload has collaborated with DeLaval to create & implement “One user experience” in all of DeLaval dairy and herd management systems with the mission of shortening learning curves …

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Ericsson Mobile Broadband Routers

The second generation of Ericsson Mobile Broadband Router (MBR), was developed by a multinational team of suppliers, where Reload was directly responsible for the development of the product design, packaging design, communication and sales materials. The MBR is available today …


LightLab anti-roll light bulb

The opportunity to develop a new light bulb technology occurs once in a lifetime. When LightLab, a Swedish light technology developer, was ready to commercialize 16 years of its field emission research, into commercially viable lighting products, they turned to …


Panthera S2 Swing

Panthera, the maker of the world’s lightest wheelchairs, contracted Reload to develop an innovative new release mechanism for their best-selling S2 Swing wheelchair. The mechanical design improvements on the movable leg support resulted in lower part count, simplified …


DeLaval Flow Design

A brand is a promise. Any product labeled DeLaval promises customers that they will gain better control over their milk production. To clearly communicate this promise, Reload has developed and implemented the DeLaval Flow product design language over the past …